Welcome to CHIC!

Welcome to Chic Lightroom Presets & Brushes

Welcome to CHIC!

Hello world! My name is Clark Martin and I am the girl behind the CHIC brand. Let me tell you a little bit about myself. Ever since I was a little girl, I have been in love with photography. While other little girls were playing house, I was pretending that I was on safari, photographing wild animals and far away places. I used to sit in my bedroom and dream up new and exciting worlds with beautiful things in them. I loved the fantasy that film and photography brought to my life.  They represented an exciting escape that I could turn to whenever I needed it. As I got older, real life came storming in and forced me to forget about all the things that made me genuinely happy: Photography, imagination, design. Pressure from society about what I “should” be doing with my life started to take hold. This eventually led me down a career path that took me further and further away from my true passion.  6 years ago, with the encouragement of my wonderful husband, I picked up my first professional camera. Slowly but surely the excitement that I longed for came back into my life. I started taking professional looking images while away on vacations, and created fun photo-shoots that I would post on my social media pages.  Others started to take notice and for a while I was doing portraits and wedding photography. I absolutely loved the editing process. For me, it was an opportunity to play and create images the way that I wanted them: soft, feminine and lovely! Editing has been my way of creating the fantasy world that I used to imagine when I was younger.

    A dream trip to Paris last year solidified my desire to make a full time career out of my passions. I came home from France with a new understanding of luxury and design and this gave me the burning desire to make a meaningful change in my life.  Last year I created my first blog: STYLE by Clark Martin. The blog was a fun take on photography, travel and interior design.  I received fantastic feedback and I noticed that readers were really drawn to my travel diaries and street chic photo-shoots. I really enjoyed inspiring others as I shared my creative process behind the shoots. And so…the idea of CHIC was born. With help from my lovely husband, (who is an amazing photographer with his own presets) we started designing new collections with the chic, modern woman in mind. If you’re not already into photography (It’s never too late btw)  you might be asking yourself at this point in the story: “What the heck is a Lightroom preset?” Instead of explaining it…I will simply show you…

The Vintage Collection “Vintage Vixen”

The Details Collection “Burberry Beige”

The Wedding Collection “Ever After”

   Presets are heavenly little files that you can purchase and upload into your Adobe Lightroom Software that allow you to edit and change a photo in one simple click. All of my collections are carefully curated to provide a light and airy look to any photograph…which is perfect for portfolios and social media sites like: Instagram, Twitter, Pinterest and Facebook. The CHIC blog is where I will give my personal take on what’s new and exciting in the world of Photography, Design and Travel. Each week you’ll find profiles on chic women who inspire me, fabulous travel destinations and stylish design.  I will also share my own photo-shoots and travel diaries when I’m lucky enough to get away. I am so excited to start this new chic adventure! Now…don’t be shy… check out the boutique and come back and visit me often for your daily dose of CHIC!

Until tomorrow… stay CHIC!

Clark Martin